In this post we release a yet another freebie: Academica WordPress Theme, a free WordPress theme designed specifically for educational websites such as universities, schools etc. It's a flexible and versatile free theme that can be easily customized and branded for any university, academy or non-profit organization. The theme is designed by ProudThemes (the server is currently not working) and released for Smashing Magazine and its readers. As usual, the theme is free to use in private and commerical projects.

The theme was developed for WordPress 3.0+, allows enabling/disabling of a jQuery-based content slider on the homepage for showing your photos, has 9 sidebar widget areas and 3 custom widgets, 3 custom page templates and 2 custom post templates and provides dynamic image resizing (TimThumb script). The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

To mock-up the user interface of a website, software or any other product, you'll need some basic UI elements. And this is where wireframing kits and UI design kits come in handy. When you want to create a low-fidelity prototype for your projects, you can use these kits to give your idea a certain shape, keeping it abstract and not losing yourself in details.

In this post, we've prepared an overview of useful web and mobile user interface kits, handy PDFs and resources that you can use in your projects. We've carefully selected the most useful kits and resources to get you going in the early stages of a project.

To mock-up the user interface of a website, software or any other product, you'll need some basic UI elements. And this is where wireframing kits and UI design kits come in handy. When you want to create a low-fidelity prototype for your projects, you can use these kits to give your idea a certain shape, keeping it abstract and not losing yourself in details.

In this post, we've prepared an overview of useful web and mobile user interface kits, handy PDFs and resources that you can use in your projects. We've carefully selected the most useful kits and resources to get you going in the early stages of a project.

Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded.

Jason Cohen, in his post titled Out of the Cesspool and Into the Sewer: A/B Testing Trap, argues that A/B testing produces the local minimum, while the goal should be to get to the global minimum. For those who don’t understand the difference between the local and global minimum (or maxima), think of the conversion rate as a function of different elements on your page. It’s like a region in space where every point represents a variation of your page; the lower a point is in space, the better it is.

Recently, A/B testing has come under (unjust) criticism from different circles on the Internet. Even though this criticism contains some relevant points, the basic argument against A/B testing is flawed. It seems to confuse the A/B testing methodology with a specific implementation of it (e.g. testing red vs. green buttons and other trivial tests). Let’s look at different criticisms that have surfaced on the Web recently and see why they are unfounded.

Jason Cohen, in his post titled Out of the Cesspool and Into the Sewer: A/B Testing Trap, argues that A/B testing produces the local minimum, while the goal should be to get to the global minimum. For those who don’t understand the difference between the local and global minimum (or maxima), think of the conversion rate as a function of different elements on your page. It’s like a region in space where every point represents a variation of your page; the lower a point is in space, the better it is.

jQuery plug-ins provide an excellent way to save time and streamline development, allowing programmers to avoid having to build every component from scratch. But plug-ins are also a wild card that introduce an element of uncertainty into any code base. A good plug-in saves countless development hours; a bad plug-in leads to bug fixes that take longer than actually building the component from scratch.

Fortunately, one usually has a number of different plug-ins to choose from. But even if you have only one, figure out whether it's worth using at all. The last thing you want to do is introduce bad code into your code base. The first step is to figure out whether you even need a plug-in. If you don’t, you’ll save yourself both file size and time.

jQuery plug-ins provide an excellent way to save time and streamline development, allowing programmers to avoid having to build every component from scratch. But plug-ins are also a wild card that introduce an element of uncertainty into any code base. A good plug-in saves countless development hours; a bad plug-in leads to bug fixes that take longer than actually building the component from scratch.

Fortunately, one usually has a number of different plug-ins to choose from. But even if you have only one, figure out whether it's worth using at all. The last thing you want to do is introduce bad code into your code base. The first step is to figure out whether you even need a plug-in. If you don’t, you’ll save yourself both file size and time.

What do corporate websites have in common with other people's children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user's experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.

One unfortunate fact is evident above all else: despite having plenty of money at their disposal, many corporations are lost in sterile MS Word-esque designs that are more stagnant than a museum exhibit… though at least museums have dinosaurs and mummies and stuff. Here's hoping we all will get new corporate clients soon.

Below, we present some interesting corporate websites, although the insight they offer may not be immediately apparent. This review is not about aesthetics or visual appeal, but rather about the design solutions the sites exhibit. In fact, corporate websites aren't as visually arresting as you might think, so if the appeal isn't immediately apparent in the previews below, take a moment to visit and interact with each of them.

What do corporate websites have in common with other people's children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user's experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.

One unfortunate fact is evident above all else: despite having plenty of money at their disposal, many corporations are lost in sterile MS Word-esque designs that are more stagnant than a museum exhibit… though at least museums have dinosaurs and mummies and stuff. Here's hoping we all will get new corporate clients soon.

Below, we present some interesting corporate websites, although the insight they offer may not be immediately apparent. This review is not about aesthetics or visual appeal, but rather about the design solutions the sites exhibit. In fact, corporate websites aren't as visually arresting as you might think, so if the appeal isn't immediately apparent in the previews below, take a moment to visit and interact with each of them.

Today we are glad to release a yet another freebie: Polaroid Magento Theme, a professional design skin for the shops powered by the popular open-source ecommerce web application Magento. The theme was designed by eCommerce-Themes and released for Smashing Magazine and its readers. As usual, the theme is absolutely free to use in private and commerical projects.

The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

Today we are glad to release a yet another freebie: Polaroid Magento Theme, a professional design skin for the shops powered by the popular open-source ecommerce web application Magento. The theme was designed by eCommerce-Themes and released for Smashing Magazine and its readers. As usual, the theme is absolutely free to use in private and commerical projects.

The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they'll feel about purchasing from you and the better your conversion rate will be.

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they'll feel about purchasing from you and the better your conversion rate will be.

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.

There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish. "It's what's inside that counts" and "Beauty is only skin deep" are a few simple examples. Because the Web design industry is now flooded with a lot of raw talent, and because virtually anyone can create a "beautiful" website, recognizing a truly beautiful website experience is becoming increasingly difficult. What appears beautiful to the eye might in fact be more of a hindrance.

In this article, I hope to provide a clear demarcation between what is perceived by most to be beautiful in Web design and what is truly beautiful, along with some guiding principles to help designers today create websites whose beauty is not superficial, but rather improves and enhances the user experience.

There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish. "It's what's inside that counts" and "Beauty is only skin deep" are a few simple examples. Because the Web design industry is now flooded with a lot of raw talent, and because virtually anyone can create a "beautiful" website, recognizing a truly beautiful website experience is becoming increasingly difficult. What appears beautiful to the eye might in fact be more of a hindrance.

In this article, I hope to provide a clear demarcation between what is perceived by most to be beautiful in Web design and what is truly beautiful, along with some guiding principles to help designers today create websites whose beauty is not superficial, but rather improves and enhances the user experience.

Today we are glad to release a yet another freebie: a beautiful Modernist WordPress theme, designed by Rodrigo Galindez and released for Smashing Magazine and its readers. The theme is based on the design ideas of Jan Tschichold, Josef Müller-Brockmann, Dieter Rams, and other modernists. Beautifully built yet transparent, it was designed with a focus on optimal typography in order to better showcase your content: text, images and video.

The theme supports widgets, is SEO optimized, has clean and documented code. It is loading very quickly, and has various WordPress 3.0 features. Works in IE 6+ and all versions of Safari/Firefox/Opera. Includes CSS3 enhancements. As usual, the theme is absolutely free to use in private and commerical projects.

You may be interested in the following related releases:

• 100 Free High Quality WordPress Themes For 2010
• 30 New Free High Quality Free Fonts
• Free Full Layered Facebook GUI PSD Kit

Today we are glad to release a yet another freebie: a beautiful Modernist WordPress theme, designed by Rodrigo Galindez and released for Smashing Magazine and its readers. The theme is based on the design ideas of Jan Tschichold, Josef Müller-Brockmann, Dieter Rams, and other modernists. Beautifully built yet transparent, it was designed with a focus on optimal typography in order to better showcase your content: text, images and video.

The theme supports widgets, is SEO optimized, has clean and documented code. It is loading very quickly, and has various WordPress 3.0 features. Works in IE 6+ and all versions of Safari/Firefox/Opera. Includes CSS3 enhancements. As usual, the theme is absolutely free to use in private and commerical projects.

You may be interested in the following related releases:

• 100 Free High Quality WordPress Themes For 2010
• 30 New Free High Quality Free Fonts
• Free Full Layered Facebook GUI PSD Kit

I love it when a good story is broken down so that even the simplest of minds can understand. I’m not the smartest, fastest or most creative person in the world, so I don’t like using a lot of big words or fancy jargon to try and impress you — but I’m learning every day, and that is what pushes me on. Let me cut the small talk and dive right in.

When I look out on the hillside of design, all I see are copies of what great designers have done before us. The landscape has become so congested with cookie-cutter homes that seeing the real people living inside has become hard. It’s like watching that movie Pleasantville, in which everything is black and white and no one knows any better, and yet there are those pursuing something different, something original.

My hope is to inspire you to step away from the computer and open your eyes to the world around you. Expand your mind; think beyond the limits of the liquid crystals staring back at you.

I love it when a good story is broken down so that even the simplest of minds can understand. I’m not the smartest, fastest or most creative person in the world, so I don’t like using a lot of big words or fancy jargon to try and impress you — but I’m learning every day, and that is what pushes me on. Let me cut the small talk and dive right in.

When I look out on the hillside of design, all I see are copies of what great designers have done before us. The landscape has become so congested with cookie-cutter homes that seeing the real people living inside has become hard. It’s like watching that movie Pleasantville, in which everything is black and white and no one knows any better, and yet there are those pursuing something different, something original.

My hope is to inspire you to step away from the computer and open your eyes to the world around you. Expand your mind; think beyond the limits of the liquid crystals staring back at you.

It's hard to believe that a year has passed since our last WordPress theme collection, but there you have it — the time has come again. Once a year we feature the most useful and interesting WordPress-themes that we are collecting over months and present them in a nice quick overview. The collections from 2007, 2008 and last year are still useful, but some of the themes are outdated or updated now.

Looking back over these previous theme articles, you can clearly see how and why WordPress has rapidly matured into the CMS powerhouse it is today. With all of the features that have been added and improvements made with every new WordPress version and with its ever-increasing popularity among the design and development community, the quality of free themes is evident. Developers are continually pushing WordPress' boundaries, giving us today's outstanding free theme collection.